To me, makeup is an accessory. It highlights the God-given beauty of each face, and each of us have different features that we love to “dress up”, whether that be our skin, eyes, brows, or smile. That is why I have loved teaching women how to apply natural-looking makeup for over a decade as a makeup artist and beauty consultant. Though some use makeup as a way to mask or change their features, there are a few techniques and products that enhance rather than hide. A few minute check-in in the mirror before starting the day can boost self-confidence, even if it’s just a little mascara, concealer, and lipstick.
Makeup for special events isn’t the same as makeup for everyday. There are a few tricks and types of products that ensure it will last from morning to night, and even look flawless in photos.
I have a list of 10 tips to use to make your makeup look professionally done, even if you do it yourself.
Clean skin makes an even canvas.
Before applying your makeup, use a cotton pad to wipe a micellar water (something without alcohol) over your bare skin. This will remove any residue from soap and leftover makeup to make your skin look much more even and bright.
Moisturizer is a necessary part of getting foundation to look most like skin, and not like a mask of color. Test a few before your wedding day to see which one looks best under your foundation. If it balls up as your foundation goes on, it could be too heavy--something to save for a nighttime regime.
On the other hand, if your foundation goes on looking chalky, your moisturizer isn’t doing its job to plump the skin. Supple, hydrated skin allows the makeup to look most natural. Allow your moisturizer to set for a few minutes before the next step.
Primer is the glue.
If you struggle with getting your complexion products to last all day, you probably need a primer. Primer creates a barrier between moisturizer and foundation. It smoothes uneven texture and has an almost magnetic effect on foundation, allowing it to last an entire day without caking, creasing, or rubbing off.
Liquid foundation, not powder.
One mistake I often see in bridal and special event makeup is the use of too much powder. Mineral powder and powder-based foundations are excellent for day to day use, though they look best on oily skin types because they mattify naturally. Liquid foundation slides onto a primed, moisturized face and blends effortlessly into skin. It is the most forgiving formula to use, especially when you apply it in the middle of the face first and blend outwards as you go. Always match foundation to your jawline so it blends seamlessly.
Matte bronzer adds warmth, not shimmer.
For photography, it’s important to keep products with shimmer or iridescence on the eyes, lips, or cheekbones so it catches light in the right way. I always recommend a matte bronzer because it warms up the skin gently, and doesn’t make the face look like a disco ball in photos.
Warmth needs to be added back into the skin after applying foundation to bring natural dimension back to the face. I like to apply it with a fluffy brush to the hairline, tops of the cheeks sweeping toward the ear, and lightly on the bridge of the nose. It ends up looking sun-kissed and glowy without sparkle.
Finely-milled setting powder prevents shine.
A finely-milled setting powder is absolutely key for setting makeup, preventing oil patches, and locking all your hard work in. Look for powders that say triple-milled, and apply them with a small fluffy brush in a patting motion. A cheaper powder that is not triple-milled will immediately look heavy, as if it is sitting on top of the skin, similar to the texture of chalk. And finally, if you rub the powder brush over the skin rather than tap it gently, you risk pushing the products around, which may result in the makeup looking patchy, creating discoloration and unevenness.
Create a base for eyeshadow with longwear products.
A longwear base, whether a cream shadow or eyelid primer, works the same way as a face primer. It gives eyeshadow something to cling to and prevents creasing. If you apply primer, then shadow, then liner, and waterproof mascara, your eye look will last all day.
Tame the brows.
Whether your brows are full or thin, brow gel is going to set the hairs in place and add texture to make them look 3D, rather than flat or painted-on. I like to backcomb the brows, rubbing the application brush from tail toward the nose, and then brush the hairs up to frame the face and lift the eyes.
Some of these products can flake after a few hours, so be sure to test a few before your big day.
Skip glossy and super matte lips.
Look for a lip product with a satin finish, meaning it is comfortable to wear, but gives an opaque color to the lips, and shouldn’t transfer heavily onto anyone you kiss. This kind of lip is perfect for photographing both indoors and outdoors, because it has just a hint of shine and won’t crack or dry the lips out.
Waterproof mascara is a must.
Rather than risking a black smudge across your face--which can easily happen from tears, humidity, or rain--use a waterproof formula that won’t flake or run. From drugstore to department store, many brands make reputable waterproof formulas, but once again, give them a go before the big day. Maybe even watch your favorite tear-jerker movie as a test.
Whether you’re a beauty junkie or are trying this on your own for the first time, these products will help you get the best result. Think of your makeup as an accessory, just like a beautiful shoe or necklace, and let it enhance--not overshadow--your natural beauty.
About the Author: Nicole M. Caruso is a wife, mother, makeup artist, and writer. She believes her mission is to inspire women to invest in their self-worth. Formerly the Beauty Editor of Verily Magazine, Nicole now shares her expert style and beauty advice, tips on healthy living, and reflections on marriage and motherhood on her website. The New York native now resides in Washington, D.C. with her husband, son, and daughter.