Sarah Ann Design developed from a long-term love affair with letterform and bespoke details. Sarah Erickson, the woman behind this lovely typography and calligraphy company, believes in the character behind every letter, and the personality that every flourish brings to life.
"I'm relatively new to the wedding industry," says Sarah, "but have felt The Lord calling me to explore this realm of design." With a formal education in creative advertising and graphic design, and a passion for hand-lettering and typography, a transition into calligraphy and custom invitation design felt like a natural fit. "As much as I loved designing logos and brands, God placed it on my heart to collaborate with engaged couples as they prepare to enter the sacrament of marriage."
A quick glance at Sarah's portfolio reveals an attention to detail that is increasingly rare in the wedding industry: "I love to hear all about a couple's unique love story, and find distinctive details unique to each one. Often, these inspirations do come from family stories and heirlooms, sentimental venue choices, or a love for spiritual tradition. I firmly believe The Lord has called me to this, and am constantly inspired by His whispers in my heart to continue pursuing this path He has laid out for me."
From Sarah: Paper goods are one of the rare tangible memories of your special celebration; they are the first impression to your guests, and the last item you’ll hold onto for years to come. My ambition is that every piece of your invitation suite captures the essence of your unique love story. I design for the romantic couple who doesn’t want to forget a single moment of their wedding day. Ultimately, I desire to provide cherished keepsakes from this treasured celebration—reminders of true romance, a lifelong commitment, and vows for eternity.