Much like a camera, the human eye has the ability to detect light, to open and shut as it processes an image, and to hone in on various focal points. Yet seeing goes far beyond the scientific. It’s the sense of emotion of and underlying, below-the-surface realities, that create the truest rendering.
Tara Heilingoetter graduated college with a BFA in Photgraphy and Imaging, then wondered: not what now, but how? How, she wondered, would she create impactful work with a purpose, using her camera to forge deep connections with others? It was true seeing she was after.
Tara began her photography business, Her Witness, intending to use her gifts as a means of capturing beauty; her mission is “creating art for the greater good.” “My faith,” says Tara, “plays a huge role in the mission of my business by providing an internal lens in that way I visualize the world. With whatever the subject matter may be, whether it's photographing the sacredness of marriage, documentary projects, or landscapes I aspire to capture it all in a way that is truthful, authentic and genuine.”
Seeing, really seeing, each human person in his or her uniqueness infuses even the more business-oriented aspects of Her Witness. Rooted in an understanding that each client, and their love story, is different from all others, Tara works to serve each of her couples on an individualized, personal basis, including in working together to create a photography package that best suits their needs and in getting to know them before their wedding day, the better to understand and capture who they are. Available for worldwide travel, with a portfolio of awe-inspiring travel images showcasing her talent and journeywoman’s spirit, Tara’s photojournalistic wedding images, self-described as “a fly on the wall approach,” allows who each bride and groom truly are to unfold in front of her camera in the most organic, emotional way. And in taking this unforced, documentary style approach, she’s able to reveal her clients to themselves, reflecting who they are before the Father.
From Tara: My approach [to photography ] allows me to capture authentic and raw emotions leaving photographs feeling organic, yet timeless. From initial interactions, to the candid forgotten moments, pretty packaging or the one year anniversary card. Her Witness is all about the small details making each couple feel cherished. My work and work ethic is inspired 100% by my Catholic faith. My faith gives me eyes to see the world through a lens of truth, beauty and goodness.